Strategies for Attracting and Keeping Roofing Customers
Attracting and keeping customers in this competitive construction industry can be very difficult. Providing satisfying customer experiences can contribute to your business growth. How do you create a satisfying client experience?
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Marketing Your Roofing Company
In a recent article in Roofing Contractor, marketing was described as “continually establishing and re-establishing your business as a member of the community”. The question that this statement brings up is how do you do that?
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What Customers Want in a Roofing Experience
The customer roofing experience is driven by five factors: credentials, space, online information/computers, mobile and smart devices and social media. All these things play a strategic part in the decision-making process of a potential client. As a roofing contractor, it’s important for you to utilize all these items in a savvy way to attract new customers, especially Millennials.
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Winter Commercial Property Roofing Damage
As a roofing contractor, you need to advise your clients of the signs of winter damage to their commercial property. If you have recently installed a roof for a commercial customer, the contract that you signed with your customer allows the client to make claims against your general liability insurance for a period of time.
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Independent Contractors and Roofing Insurance
Roofing insurance includes workers’ compensation and general liability policies. Independent contractors can’t be covered by workers’ compensation without violating their status as self-employed by the IRS. Significant government penalties befall an employer when an employee is wrongfully designated as an independent contractor.
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Obtaining Millennial Customers
Millennials make up 76.6 million people out of the population. As the majority, they possess 1.68 trillion dollars in purchasing power. Understanding how they purchase and what motivates them to select one vendor over another, goes a long way towards making more Millennial customers. It also lights the pathway to increasing your business share.
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